Our History
LifePoints is run by Lightspeed, a Kantar Group company, the world’s largest custom research and analysis provider.
Established as National Family Opinion, we conducted our very first research study in 1946! That’s right, 1946! So, it’s safe to say that LifePoints is a strong brand backed by a well-established and reliable research company. Together we create revolutionary solutions for brands to better understand consumer’s needs.
We do this through our online community of members who complete surveys for rewards. Our members are at the heart of what we do and it’s thanks to them that your favorite products and services are improved. Our members benefit from completing LifePoints surveys, and the more they complete, the more points they collect that can be spent on rewards.
Our Survey Rewards include Gift Cards for Amazon, iTunes, Starbucks and PayPal credit – and there are plenty more where that came from. If you’re curious about earning through online surveys, take a look at How LifePoints Works.
Building Communities around the World
Today, we are a global community available in 45 countries and 26 languages of like-minded consumers who are willing to influence products made by the brands we know and love.
Joining LifePoints is easy!
Find Your Country
Can't find your country?
No worries, we’re constantly expanding our horizons. Come back soon and check our updated list.
Our Commitment to the LifePoints Community
Building a better world with our collective voices.
Data Privacy
Personal data your way! When you share your data with LifePoints, you get a say in how we deliver your opinions and ideas to brands that value your voice. It's our privacy guarantee to you.
Diversity
We know that diverse voices drive innovation and build better products. So, we are committed to representing unique perspectives and opinions from all walks of life that strengthen our global community's collective voice.
Social responsibility
Since our founding, Kantar’s LifePoints has been shaped by a deep belief in the principles of service and integrity. These principles allow us to ensure your views and experiences about a world forever changed by current events help brands prepare for a better future.
Make a Donation
Philanthropy and social well-being are major corporate initiatives for us! Did you know the LifePoints community fundraises for charity organisations like Unicef and Red Cross? You can join our members' efforts and make a difference.
Still have questions?
Find below our most frequently asked or for more answers, visit the LifePoints Help Center
We combine all our members' responses and store them in a secure database, where they can be analysed. Your identity is never linked to your answers or revealed to third parties without permission, so you can share your honest opinions with confidence.