LifePoints Cookies Policy

Lightspeed Cookie Notice June 2018

 

WHAT IS A COOKIE?

An HTTP/HTTPS cookie (usually just called a cookie) is a simple computer file made of text that is saved to your device using your browser, which allows sites to recognize you and store preferences and other information if you return to the site using the same device and browser. The information stored in cookies can be used to personalize the experience when using a website. A website can use cookies to find out if someone has visited a website before and record information (data) about what they did. See Wikipedia Definition

 

COOKIE TYPE

 

Security Cookies

These cookies help you log in to the website and help us route traffic between servers.

 

AUDIENCE:

Audience and members

HOW TO CHANGE MY SETTINGS:

Required cookie

 

Website Optimization Cookies

These cookies are necessary for the website to offer you the best experience. These include cookies from these websites' domains as well as Google Analytics cookies, which help us, manage website content and optimize basic functionality.

 

AUDIENCE:

Audience and members

HOW TO CHANGE MY SETTINGS:

Required cookie

Marketing Optimization Cookies

These cookies are only used with website visitors who are not members yet. We use these cookies to remind you about our panel offers on third party websites and pages, if you have not yet registered. These websites could include Google, Doubleclick or others as listed below. Of course, any data collected will be used in accordance with our own Privacy Policy and the third party’s privacy policies whose links are listed below:

   

AUDIENCE:

Visitors Only

HOW TO CHANGE MY SETTINGS:

Optional cookie: If you don’t want us to remind you about our panel offers, in case you have not registered, feel free to optout by changing your settings: For Google and Doubleclick cookies, use the Google Ads Settings

Ad-Related Research Program with Behavioral and Advertising Research Cookies

These cookies are only used with our members and after they have securely logged in. They can be controlled via your account settings.

The “Ad-Related Research” program is optional and is a simple way for you to manage the “Behavioral and Advertising Research Cookies” and technologies that we and our partners use. You can “opt in” or “opt out” of all of these using a single preference which means you don’t have to go to other websites to manage these cookies or consent individually. We do it for you! This is our commitment to make your privacy as your priority, in simple terms.

We use cookies, cached objects and/or mobile IDs to help us understand whether you have seen an advertising campaign, how many times you’ve seen it, and where you have seen it (usually a website or mobile app). They may also be used for identifying a person across multiple devices. Using these technologies we may also deliver advertisements to you for the purpose of research. We would then be interested in collecting your opinion about the brand being advertised or the advertisement itself through a survey. These technologies help us understand other behaviors of internet users and the data may also be used to create predictive models that help create better ad serving on the internet, ultimately leading to a better online experience for everyone.

 

AUDIENCE:

Members Only

HOW TO CHANGE MY SETTINGS:

To opt-out, Login to your account on the portal. From My Account, select My Cookie Preferences, then change preferences in Behavioral and Advertising Research Cookies

Ad-Related Research program

The Ad-Related Research program allows us, selected clients, and/or our technology partners to match selected data about you (registration data, profiling surveys or participation in regular research surveys) with third-party data management platforms (DMPs) and advertising platforms. We and our partners use various technologies like cookies, tracking pixels, tags, cached objects, digital fingerprinting, ad and mobile device IDs to perform the following actions:

Data Matching and Enrichment

PURPOSE:

We enrich the data we hold on file about you by matching your personal data with third parties. This will help us to improve your panel profile and ensure that we select relevant surveys for you.

 

DATA COLLECTED/PROCESSED

Persistent unique identifier, contact details, email address, social login, cookie, mobile device ID, official identification number (i.e. ME number)

 

LIST OF PARTNERS

GlobalWebIndex
Expiration: 
365
 days
Privacy Policy
MEC Webtrack
Expiration: 
1825
 days
Privacy Policy
mPlatform (Xaxis)
Expiration: 
395
 days
Privacy Policy
RUN
Expiration: 
90
 days
Privacy Policy

ADVERTISING TARGETING RESEARCH

PURPOSE:

We use your personal data to help our clients and vendors enrich their data by using lookalike modelling techniques.Thanks to your participation in our surveys and your profile data, we can help our clients to improve their advertising targeting, and to create better online advertising models, through lookalike modelling or similar research methodologies.

We will use your personal data we collect about you through profile building, participation in research surveys or data matching to match with third-parties and platforms (our partners). We include contractual safeguards to ensure that you will not automatically be targeted for commercial purposes, as a result of your data being used to help create a lookalike audience, and that our partners cannot use your data for any other purpose.

 

DATA COLLECTED/PROCESSED

Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID, official identification number (i.e. ME number)

 

LIST OF PARTNERS

Insight Express
Expiration: 
730
 days
Privacy Policy
MEC Webtrack
Expiration: 
1825
 days
Privacy Policy
mPlatform (Xaxis)
Expiration: 
395
 days
Privacy Policy
RUN
Expiration: 
90
 days
Privacy Policy

ADVERTISING EXPOSURE AND MEASUREMENT

PURPOSE:

In addition to cookie-based matching (which you can control and consent to via your panel account), we will use personal data you provide to us, such as email address, in a direct matching process with third parties (our clients and partners) to determine if you are a user of that service (such as social networks, websites, mobile apps) for advertising measurement research purposes.

We will identify what advertisements you may have been exposed to on those sites and platforms and measure how brand attitudes or brand recall have impacted sales. The third parties that we work with are not allowed to use the data for any other purpose.

 

DATA COLLECTED/PROCESSED

Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID, official identification number (i.e. ME number)

 

LIST OF PARTNERS

Comscore
Expiration: 
720
 days
Voicefive Preferences
Scorecard Research Privacy Policy
GlobalWebIndex
Expiration: 
365
 days
Privacy Policy
Insight Express
Expiration: 
730
 days
Privacy Policy
MEC Webtrack
Expiration: 
1825
 days
Privacy Policy
Metrixlab(Macromill)
Expiration: 
365
 days
Privacy Policy
Miaozhen (mSys)
Expiration: 
720
 days
Privacy Policy
MSI-ACI
Expiration: 
365
 days
Privacy Policy
Nielsen/ Netratings
Expiration: 
730
 days
Privacy Policy

DIGITAL FINGERPRINTING

PURPOSE:

If you consent to cookies supporting this particular use case, digital fingerprinting will be used. A few of the companies we work with may use digital fingerprinting which is a way to uniquely identify a device without using cookies. This may use IP address, browser settings and other device IDs to create this fingerprint for their analytics or security products.

 

DATA COLLECTED/PROCESSED

IP address, browser specifications, device specifications.

 

LIST OF PARTNERS

Miaozhen (mSys)
Expiration: 
720
 days
Privacy Policy

MULTIPLE DEVICES

PURPOSE:

By consenting to any of the above cookies in the “Ad-Related Research” program and allowing “Behavioral and Advertising Research Cookies”, you allow us to use your consent (opt-in) across all the devices you use to access the panel services, systems, portals and applications.

 

DATA COLLECTED/PROCESSED

Persistent ID

OPTING OUT

NOTE: The tracking mechanisms (cookies, cached objects, etc.) will not be removed or stopped until the next time you take one of our surveys or visit our website. If you are blocking cookies or don’t accept 3rd party cookies, you may still be tracked because companies may use 3rd party “opt-out” cookies to stop their tracking. You will need to access the LifePoints App or login to the website with the other devices you have used for surveys with for the opt-out to be effective on them as well.

ADDITIONAL DETAILS

Deleting or blocking cookies on your devices will not stop general advertising from other companies, websites or applications on your device. If you delete cookies, do not accept 3rd party cookies or clear the cache on your devices, this will not stop or “opt you out” of the “Ad-Related Research” program and the “Behavioral Adverting Research Cookies” we use. You will need to follow the instructions under “Opting Out of Ad-Related Research” to effectively opt out from "Ad-Related Research" as operated by our company.


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