Celebrating Black History Month

October is Black History Month in the UK and Ireland, and this year’s theme “Reclaiming Narratives” carries a powerful message. It's about recognising, correcting, and celebrating the rich and diverse history of Black heritage.

Too often, the stories of Black history have been overlooked or misrepresented. This year, we’re shining a spotlight on the untold success, strength, joy and the full complexity of Black culture. 

In a recent study we conducted in 18 countries (maybe you were a part of this!), 7 people out of 10 said diversity and inclusion perceptions influence their purchase decisions. Why does this matter? Your purchase power pushes big brands to adapt their behaviour, consider representation of consumers more carefully and become more inclusive. Because through LifePoints you tell them this is what you want. That's just one way we can influence the culture of our generation and reclaim narratives; that's the power of your opinions.

We invite you to explore with us the diverse Black contributions that have shaped our society. Join the conversations on our social media channels and tell us your stories and perspectives. Share your opinions in surveys and continue to tell the brands what you expect from them - your opinions are heard! Together, we can ensure that the narratives of Black history and present are not just acknowledged but celebrated and honoured.